ON PISTE
ELEMENT

Always in balance, Always in control

At Elan, skiing is a lifestyle. Whether you only go once a year or aspire to summit the highest peaks, it’s all about experiencing the good times with friends and family. The spirit of our brand is inspired by the purest form of winter joy from powder days to carving perfect corduroy, to smiling in the sunshine on the lift with friends to toasting a day shared on the slopes together at après. Skiing is made up of countless priceless moments. In effort to harmonize these moments with the feelings and motion of skiing, Elan developed a brand new category designed to make good skiers and good times, even better. Elan Element skis simplify every turn with balance and control. When speed and skill progress, the Groove Tech, Parabolic Rocker and Power Shell technologies are the perfect blend to boost your confidence while providing balance, control and ease.

groOve TECHNOLOGY

Groove Technology is ultimate confidence booster. It harmonizes balance and control with rib-shaped energizers that create a uniform flex profile, helping skiers find the stability they need to excel on the mountain. In the turn, the grooves assure a powerful, energized performance.

1
POWER SHELL
GREAT STABILITY WITHOUT ADDING WEIGHT TO THE SKI
1
2
GROOVE TECHNOLOGY
Ultimate confidence booster while
providing balance, control and ease
1
3
PARABOLIC ROCKER
EASY TURNING, LESS EFFORT
1

TARGET CONSUMER

Low involvement & beginner skiers looking for (first) pair of skis to make them better skiers.Performance & innovation driven advanced to expert skier looking for power and performance on piste.

ELEVATOR PITCH

Element skis make good skiers better by providing a stable skiing platform offering a higher degree of forgiveness that brings the skier into a balanced position for an easier and better experience. They  are equipped with Groove tech that ensures balance and control in every turn. The Power shell provides stability at speed; Parabolic rocker promotes easy turn initiation, that allows fast progression.

DON’T FORGET

• Explain the groove technology using the demo tool “wobbler“.

• Explain the power shell features and parabolic rocker.

SELECT THE RIGHT MODEL

Ask customers about their skiing level and select the right length 5-15 cm lower than their height.

ELEMENT GREEN
LIGHT SHIFT

Love at first carve
A true game improvement tool, The Element is designed to boost your confidence on the snow helping you find the balance and control to link turns all day long.

CODE: ABGKLD23
PROFILE: Parabolic Rocker
TECHNOLOGY: Groove Technology, Power Shell, Dual Woodcore, Fibreglass
GEOMETRY: 127/76/102
LENGTH RADIUS: 144(10.6), 152(12.0), 160(13.5), 168(15.2), 176(16.9)
SYSTEM/PLATE: Light Shift
BINDING: EL 10.0 GW SHIFT BLK/GRN

SKI LEVEL
Intermediate
advanced
expert
TERRAIN
groomed
variable
powder
SPEED
slow
medium
fast

ELEMENT BLUE RED
LIGHT SHIFT

Love at first carve
A true game improvement tool, The Element is designed to boost your confidence on the snow helping you find the balance and control to link turns all day long.

CODE: ABGKLC23
PROFILE: Parabolic Rocker
TECHNOLOGY: Groove Technology, Power Shell, Dual Woodcore, Fibreglass
GEOMETRY: 127/76/102
LENGTH RADIUS: 144(10.6), 152(12.0), 160(13.5), 168(15.2), 176(16.9)
SYSTEM/PLATE: Light Shift
BINDING: EL 10.0 GW SHIFT BLK/RED

SKI LEVEL
Intermediate
advanced
expert
TERRAIN
groomed
variable
powder
SPEED
slow
medium
fast

ELEMENT W WHITE
LIGHT SHIFT

Love at first carve
A true game improvement tool, The Element is designed to boost your confidence on the snow helping you find the balance and control to link turns all day long.

CODE: ABGKLF23
PROFILE: Parabolic Rocker
TECHNOLOGY: Groove Technology, Power Shell, Dual Woodcore, Fibreglass
GEOMETRY: 127/76/102
LENGTH RADIUS: 144(10.6), 152(12.0), 160(13.5), 168(15.2),
SYSTEM/PLATE: Light Shift
BINDING: ELW 9.0 GW SHIFT BLK/BLK

SKI LEVEL
Intermediate
advanced
expert
TERRAIN
groomed
variable
powder
SPEED
slow
medium
fast

ELEMENT W BLUE
LIGHT SHIFT

CODE: ABGKLE23
PROFILE: Parabolic Rocker
TECHNOLOGY: Groove Technology, Power Shell, Dual Woodcore, Fibreglass
GEOMETRY: 127/76/102
LENGTH RADIUS: 144(10.6), 152(12.0), 160(13.5), 168(15.2),
SYSTEM/PLATE: Light Shift
BINDING: ELW 9.0 GW SHIFT BLK/BLK

SKI LEVEL
Intermediate
advanced
expert
TERRAIN
groomed
variable
powder
SPEED
slow
medium
fast